Last weekend OMAi collaborated with ART X Lagos, West Africa’s premier international art fair in Nigeria. ART X and Absolut presented a live show with visual artists and musicians called the Electric Africa: The Digital Orchestra. All the ingredients blended into an extraordinary audiovisual experience!Teaming up
The visual part was provided by the up-and-coming artists Osaze Amadasun and Williams Chechet from Lagos. AWCA, a creative agency from Lagos, hooked them up with Josef Dorninger of the OMAi crew to present their Tagtool art at the show. The sound was presented by popular young Nigerian singers and musicians Poe, Tomi Thomas and Wavy the Creator.Getting ready
Within no time the artists were fluid with Tagtool and adapted their individual styles to this new medium. They developed the concept for the live show together with the musicians during rehearsals. They were ready for action!The big show
The show was a big success. Osaze and Williams rocked on Tagtool, in the flow with the beats of the orchestra and the vocals. The audience celebrated this creative experiment!
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This year’s Ars Electronica Festival was a blast! We had five days filled with Tagtool action — the presentation of the New Tagtool, an installation at PostCity, several spontaneous outdoors projections, and a show at the amazing Deep Space.Launch Event at Central
The New Tagtool was presented at Central, one of Ars Electronica’s venues right in the center of Linz. Markus Dorninger, OMAi’s design lead, started with a short recap of the story of the Tagtool project. After all, Tagtool is celebrating its first decade this year! After a demo of the new app, the audience could get their hands on the new app, while enjoying delicious African Sambusas with Austrian white wine.Installation at PostCity
Throughout the festival, OMAi and the CREATE YOUR WORLD team hosted the Animation:Lab at PostCity, the main location of the Ars Electronica Festival. It offered a large panorama projection and two “micro-mapping” stations for objects (eg. Lego) to be painted with light. For nearly ten hours a day all stations where permanently in use by our visitors, many of them experiencing collaborative live painting and animation for the first time.
Special thanks to 4youreye ProjectionArt for providing the projectors!Spontaneous Outdoor Projections
Despite the tight schedule, the Tagtool Crew went out twice for guerrilla sessions at night. The first action was a playful re-interpretation the building-sized festival poster at the entrance of PostCity during the opening event. Two days later the Offenes Kulturhaus (another festival location) received some colorful interventions.
Deep Space at Ars Electronica Center
On the last day it was time for the grand finale at the immersive Deep Space in the Ars Electronica Center. OMAi created a custom-made scenario for this special projection setup: A majestic waterfall, flowing into a magical pond inside a colorful jungle. A group of kids came by and took full advantage of this unique interactive scenery. In other words, they went completely crazy. It was Tagtool wonderland!Tagtool Artists and Community Support
During the festival days OMAi was supported by several Tagtoolers from the worldwide community. They contributed their skills, creativity and hard work to help presenting Tagtool in the best possible way. Many thanks and utmost respect go out to Yagu Art, Frances Sander, Dima Berzon and Tom Stockinger! Another round of special thanks is reserved for the incredible Team of U19 – Create Your World (Babsi, Lisa, Remo, Hans Christian)!
The bicycle turned 200 years! To celebrate this amazing fact, the Viennese short film festival DotDotDot invited OMAi to take our projection bike for a ride. Imagine interactive paintings created live and on the move — what could be better for this occasion?Mobile Storytelling
OMAi artist Markus Dorninger got on the Tagtool bike and spun a “moving” story all the way through the 8th district of Vienna. Walls, doors, balconies and the also the street surface became the stage for improvised characters and spontaneous interactions. About 100 guests followed the action from Jodok-Fink-Platz to Tigerpark.An Open Session to round things off
At the end of the route, Markus’ colleague Matthias Fritz put up a second Tagtool station next to the bike and invited passers-by to join the fun. He showed and explained the functionality of Tagtool to members of the crowd, who contributed their creativity to the collective artwork.
All in all a very enjoyable evening! We hope there’ll be many more centuries of biking – with and without projectors.
OMAi is happy to present the new Tagtool, which will be available for iPads on September 16th.
The app transforms a multitouch tablet into a visual live instrument. By connecting a digital projector, artists can paint and animate on the surfaces of walls or entire buildings. Tagtool is used by creatives in over 60 countries, has received multiple awards, and was featured by Apple in videos shown at the WWDC keynote in 2014 and 2016.
The new Tagtool has been rebuilt from scratch and builds on a decade’s worth of experience with interactive projection painting. It includes several exciting new features:
Decks — allows saving and organizing animated content in “decks”.
Loop Bar — animations are visualized in a timeline view and can be manipulated intuitively.
Duplicate — layers can be duplicated in order to quickly build up complex scenes.
Rewind — drawings can be rewound seamlessly.
Learn Mode — an interactive guide explaining the user interface.
Like with the previous version of Tagtool, multiple users can collaborate in a common workspace.
The new Tagtool will be available for free in its basic version. The Pro version provides advanced brush controls, unlimited decks and the ability to create multiplayer sessions. Users can upgrade from within the app for 8.99$ / 9.99€.
This release is a major milestone for the Tagtool project and the worldwide user community. It’s the start of a continuous development phase of the tool, with new features and platforms already on the roadmap.
View Press Kit
Earlier this year OMAi’s children theatre ensemble Tetete was invited to the mighty Elbphilharmonie in Hamburg. For that special occasion, the artists adapted one of their favourite stage plays Antonioni Antonini to the latest visual storytelling techniques. The little monkey’s adventures mesmerized the young audience, and all 5 shows were sold out!A New Game of Storytelling
It was the first time for the artists to collaboratively work with the The New Tagtool, which was still under development at this time. And it changed everything! They took the audience for a journey by travelling through previously prepared sceneries, mixed with spontaneous live painting and animation. At various spots animated characters waited for their appearance.
The Tetete ensemble
Recently OMAi’s Markus, Matthias and Josef held another Tagtool workshop at the Ars Electronica Center in Linz, Austria. It took place inside the Deep Space 8K room, which provides an incredibly immersive experience. This time they brought a special version of the Tagtool software which takes full advantage of the Deep Space’s razor-sharp projection.Immersed in drawings
The kids created all kinds of fantastic characters, and enjoyed playing around with them all over the huge space. They started off with an underwater scene and soon moved on to a science fiction theme. At the end of the workshop everybody signed their work and posed in front of the projection. Great fun for everybody involved – not just the kids!Upcoming Presentation
In case you haven’t heard yet: We will present the new Tagtool at the Ars Electronica Festival in Linz. Besides the launch event and the 5-day installation at PostCity, we will do a demo of Tagtool at Deep Space on Monday, 11th of September 2017 at 10:30am.